Founded by Gary Erickson and named after his father, CLIF Bar was born out of Gary's belief that he could make a better tasting energy bar. Two years later, with the help of his mom, Gary had done it. Today, the company still strives to improve upon the status quo. From sourcing organic ingredients, to partnering with people and organizations through financial support and hands-on volunteering, Clif Bar & Company aims to be a better company and helps to create a better world.
Provides Sustained Energy for Active Lifestyles
CLIF Bar, made with organic ingredients, helps athletes and active people whom respect their bodies and the planet to push farther by supplying the body with energy from carbohydrate combined with protein and fat to help extend energy release to working muscles.
Energy for Workouts and Busy Days
For best results, CLIF Bars should be eaten with water one to three hours before exercise to prevent hunger and to supply energy to working muscles. They can also be enjoyed during lower-intensity exercise, after a workout, or as a snack to help sustain energy.