Wrigley Winter Fresh Slim Pack

Winterfresh created an "Icy Cool Breath That Lasts" craze for that refreshing Winterfresh flavor. Its unique and stylish advertising has helped make it a top-selling chewing gum among U.S. teens. Past marketing campaigns have included sponsorship of the extreme sports X-Games competition, and the Winterfresh Network, which offered teens the chance to create Winterfresh commercials.